Special Brew Old Label - Liquid Inspiration by Steve Good 2019
This limited edition signed original DigitOil image by Steve Good marks the sad demise of the Carlsberg Special Brew label in Mid Summer 2019.
The brand enjoys 37 million UK off-trade sales each year, says Chris Wisson, senior drinks analyst at Mintel.It's reduction in alcohol content in 2019 was an ignominious fate for a beer whose label proclaims that it comes "by appointment to the Royal Danish court", it is also known as the Champagne of lagers.
Carlsberg said Special Brew was first brewed to commemorate Churchill's 1950 visit to Copenhagen, incorporating "cognac flavours among its tasting notes" in deference to the wartime prime minister's fondness for brandy.
The novelist Kingsley Amis was also a fan, mixing it half-and-half with regular Carlsberg pilsner and praising its ability "to create goodwill" which is the alternative title for this Artwork.
If and when asked, Steve Good will.
